We are fluid and adaptable
Catering to your unique needs no matter the scale of your project. Whether you're a startup looking for foundational branding or an established company in need of a complete visual overhaul, we tailor our approach to suit your vision. The bigger the challenge, the more industry experts we bring on board—our flexible network allows us to scale up seamlessly, ensuring that you receive top-tier expertise and a personalized, high-impact solution every time.
Based in Amman, Jordan, we specialize in crafting comprehensive brand strategies, designing compelling visual identity toolkits, and offering customized corporate gifts that leave a lasting impression. Through our expert training and mentorship programs, we guide entrepreneurs to unlock their full potential and turn their visions into reality.
Our Services
Brand Strategy
Visual Identity Toolkits
Website Design
Luxury Packaging
Training & Mentorship
Creative Direction
Our Training Partners
Queen Rania Center for Entrepreneurship
Zain Telecom
Dezain
ShamalStart
Oasis500
MicroFund for Women
Al Ahliyyah and Bishop School
Manafeth Consulting
Turquoise Mountain
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About the Founder
Amani Qaddoumi is a creative industries strategist and community empowerment leader who leverages design, entrepreneurship, and innovation to create sustainable economic opportunities. Her work sits at the intersection of creativity, business, and social impact, helping organizations, communities, and entrepreneurs transform ideas into meaningful and lasting value.
With a B.A. in Graphic Design from Amman Al Ahliyya University, Amani has built a multidisciplinary career spanning brand strategy, creative leadership, product development, and economic development initiatives. She has collaborated with leading agencies including Intermarkets Advertising, SAATCHI & SAATCHI, and JWT, as well as prestigious institutions such as the Royal Hashemite Court and Amman Design Week.
Over the years, her focus has evolved beyond traditional branding toward enabling people and communities to participate in the economy through creativity. From supporting entrepreneurs and developing market-ready products to designing programs that strengthen livelihoods and market access, she believes that creativity can be a powerful driver of opportunity, dignity, and sustainable growth.
Amani is also a contributor to Jordan's Economic Modernization Vision in the Creative Industries sector and an active mentor, speaker, and trainer. Through her work, she advocates for a future where creativity is recognized not only as a cultural asset, but as a catalyst for economic participation, community resilience, and human potential.
Photo by Saif Fayez
Awards
Zain Al Mubadara for Innovation III, 2018
Automotive & Automotive Services, Gold, IDEA JWT, Toyota, 2009
Ambient Media, Bronze, IDEA JWT, HSBC, 2009
BTL, Restaurant Menus & Promotions, Gold, IDEA JWT, Landmark Hotel, 2009
BTL, Corporate & Public Service Literature, Bronze, IDEA JWT, Arab Wings, 2009
Press Ad, Mobile phone press ad, Intermarkets, Motorola (2005)