"I started by escaping school breaks to art studios."
Amani, an industry catalyst, designs comprehensive solutions for clients across all disciplines, aiming to strengthen their brand development and achieve remarkable success.
Her expertise lies in brand strategies, visual identity toolkits, and all the essential elements that make a brand desirable. A graduate of Amman Al Ahliyya University with a B.A. in Graphic Design, has collaborated with organizations such as intermarkets advertising, SAATCHI & SAATCHI, JWT, The Royal Hashemite Court, and Amman Design Week.
Amani places a strong emphasis on human-centric design and its impact on public culture. She is deeply passionate about empowering others and willingly shares her experiences with talented individuals. Through training, mentorship, and fostering connections, she has actively contributed to the advancement of local talent in the industry.
She has also ventured into the realm of wearable technology. She created alb, a wearable device that grants users access to a moveable virtual cloud, enabling them to save and carry their media in a fashionable manner. This innovative fusion of functionality and style exemplifies her dedication to pushing the boundaries of design and integrating emotional technology seamlessly into everyday life.
Photo by Saif Fayez
Training & Mentorship
Queen Rania Center for Entrepreneurship
MicroFund for Women
Al Ahliyyah and Bishop School
Zain Al Mubadara for Innovation III, 2018
Automotive & Automotive Services, Gold, IDEA JWT, Toyota, 2009
Ambient Media, Bronze, IDEA JWT, HSBC, 2009
BTL, Restaurant Menus & Promotions, Gold, IDEA JWT, Landmark Hotel, 2009
BTL, Corporate & Public Service Literature, Bronze, IDEA JWT, Arab Wings, 2009
Press Ad, Mobile phone press ad, Intermarkets, Motorola (2005)