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  • Writer's pictureAmani Qaddoumi

For Better Female-Led Businesses

Updated: Dec 26, 2021

I joined the team of e-commerce advisors in collaboration with The World Bank, Women Entrepreneurs Finance Initiative (We-Fi), and OCO Global to raise the awareness of good branding and visual representation and how local businesses can increase their online sales by studying their brand strategies and visual implementation.

During the program, I had the pleasure of mentoring two outstanding female entrepreneurs, Ms. Dana Rousan, the founder and designer of Dana Rousan Jewellery, and Mrs. Maria Haddad, founder, and CEO of Beit Sitti.

I also had the pleasure of meeting His Excellency Ahmad Hanandeh, Jordan’s Minister of Digital Economy and Entrepreneurship, and Mr. Nidal Qanadilo, founder of UnleashNOW, and discussed the challenges women-led SMEs in Jordan are facing and how we can take part in addressing them. Looking forward to adding more value to this program and helping local female business leaders expand their potential through branding and good design.



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